Up to 92% of business is conducted on the first page of Google.
Optimisation involves implementing a series of tools and processes to help your website move up the natural page rankings on search engines.
Put simply… optimisation is about telling Google what you do, how you do it and where you do it.
Google searches for websites that will most accurately answer a search query. So, if we don’t tell Google what you do, and in the correct way they’ll simply ignore you.
Whoever does is best ranks highest and gets the enquiry.
I’ll research your competitors to see how and where they’re performing.
Understanding which search terms you want people to find you in Google?
I’ll re-write or tweak existing written copy to include your target keywords.
Minimise the code in each page to make sure they load as quickly as possible.
Renaming images in each page to match the chosen keyword for each page.
Making sure that no links within your site are broken including historic page links.
Using different page layouts and design tools for desktop, mobile and tablet.
Submitting a coherent sitemap/page structure for Google to follow.
Ensuring that your website is fully secured and complies with GDPR legislation.
56% of consumers will go directly to your competitor following a bad mobile experience.
To ensure a seamless user experience your website must include different layouts for desktop, mobile and tablet.
Understanding how people browse your website enables you to control the path you want them to take towards making that all important sale or enquiry.
Zero, or poorly implemented optimisation will have a negative impact on how search engines read your website.
With 20+ years experience optimising websites, I know a thing or two about getting it right.
How does it work?
Google searches for websites that most accurately answer a search query. So, if we don’t tell Google what you do, and in the correct way they’ll simply ignore you.
The result… whoever does is best ranks highest and gets the enquiry.
Did you know…
Let’s do it right…
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